Logo Design Questionaire – Visual Vocabulary

The secret to a solid logo design is crafting a logo that best represents not only your company but also your company mission statement, goals, ideas and desires. The following questions will assist us in knowing more about your company and your expectations for the design. You can choose not to answer questions if they are not applicable, but the more detail we have to work with the better chances your logo mark will match your target audience and goals for your business. We look forward to crafting a logo that can represent your business for years to come.

Name *

First

Last

Company Name *

Mailing Address *

Phone Number *

Email *

What is your company's mission statement?

How would you best describe your target audience? Or those you wish to sell your product or service too?

Who would you consider to be your main competitor?

What is the unique selling point (USP) of your product or service? What is unique about your product/service that your competitor does not offer?

Are there particular colors or combination of colors that you would like to explore during this logo design process? Any colors to avoid? Some industries tend to favor certain colors over others.

Are you open to exploring all possible logo types and styles? Are you open to a text or type only logo? Are there any logo styles or types you wish to avoid? For example: seal or crest style logos?

Are there any examples you can provide of logos or logo marks you think might match your expectations or be a good fit style wise for your company? email to customercare@visualvocabulary.design

Please type the full company name you would like to display on your logo.

Will there be any bylines that will need to be worked into the logo design? Byline or established date? Other information that needs to be included? Registered trademark or TM/SM symbol required?

What are your expectations for this logo design process and outcome? What are your goals as we work through this process?